Meta has announced updates that will
take effect on August 31, 2025, including the shutdown of Facebook’s
current video monetization tools, such as In-Stream Ads, Ads on Reels,
and the Performance Bonus.
What’s Changing?
- All New Video Uploads Will Become Reels
Meta is transitioning all video formats—short, long, and live—into the Reels format. The 90-second limit is being removed, and the Video tab will be rebranded as Reels. - Monetization Tools Ending by August 31, 2025
Creators will no longer earn from In-Stream Ads, Ads on Reels, or the Performance Bonus associated with those formats. - Introducing the Content Monetization Program
Meta is merging all monetization tools into a new system called the Content Monetization Program, which allows creators to earn from a wider range of content types, not just videos.
Next
Steps for Creators
- Keep an eye on your Monetization tab or Meta Business Suite dashboard for an invitation to join the new Content Monetization Program.
- Be ready to switch to Facebook Content Monetization
and diversify your content to remain eligible for earnings.

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